London Essence social campaign
Concepts and copy for a seasonal campaign. The brief was to create stories placing London Essence mixers at the heart of the party, in scenarios that were relatable, witty and smart.
Above: A mini story based on the truism that the best people are always in the kitchen at parties.
Above: A teaser carousel for the story/cocktail recipe riffs on the title of Jeanette Winterson’s (in)famous novel.
Above: Ginger Beer makes the Moscow Mules that trigger an impromptu party on the beach. Below: The teaser plays with the mule idea and links to the cocktail page on LE’s site.
Below: This story plays on the double entendre of party piece, as in one) music and two) the toast of the event.