Virgin Active OOH campaign
A Tube takeover led this campaign for the group’s new Mansion House gym. I ran with the city powerhouse idea along tracks, up to ground level and into video.
Above and below: Trackside posters dominated platforms at Mansion House Underground station and LEPs flanked stairs and escalators.
Above: Sequential messaging on two sets of red/white LEPS reinforced club benefits and drove brand recognition.
Above: Launch video, screened on a double-height feature wall at reception and posted online.
Above: Extracts from the PDF brochure.