A bit about me
I’m a senior creative writer working across advertising, content and brand.
I started life in editorial: writing, commissioning and producing for titles including The Guardian, Tatler and Vanity Fair.
Today, I specialise in lifestyle and luxury brands, working across disciplines and channels on everything from brand stories to social campaigns, and consumer websites to apps.
I offer particular expertise in tone of voice, uniting strategic thinking with creative flair to craft bespoke voices and usable toolkits for organisations of all sizes, from digital native start-ups to omnichannel brands.
I’m based in London. For more info, see Linkedin.
BRANDS
Beauty Avon | The Body Shop | Boss Bottled | Dove | Elemental Herbology | Eve Lom | MAC | Nexxus | Real Techniques | T3 | The Ordinary | Treatwell | Tresemmé | Unilever
Fashion Bicester Village | Dunhill | Folli Follie | Jack Wills | Jaeger | Lindex | Links of London | Mappin & Webb | M&S | Thomas Pink | Zegna
Finance Coutts
Food & drink Alpro | Campari | Glanbia | Hotel Chocolat | Johnnie Walker | Mathieu Teisseire | Miller Lite | Nespresso | Purina | Robinson’s | Talisker | The London Essence Company
Hospitality & travel Delta | Elegant Resorts | Four Seasons | Hebridean Island Cruises | Holiday Inn | InterContinental Hotels | Kempinski | Six Senses | Small Luxury Hotels of the World | Transport for London
Interiors Habitat
Property The Boulevard | Chelsea Barracks | Clarion Homes | Four Seasons Residences | L&Q | LKKHPG | Manhattan Loft Corporation | Matt Lowe’s Cay | Regus | WATG
Retail Circle K | John Lewis | M&S | The Body Shop
Tech Æsir | Ancestry | CAT Phone | eBay | Mews System
Tobacco Philip Morris International (IQOS)
Wellness Mind Gym | The Gym Group | Virgin Active
CREATIVE AGENCIES
Albion London | Anthem | Bell Communications | Bloom Design | Brand Opus | Bulletproof | Cult LDN | DesignStudio | Eight Partnership | Fitch (now Landor & Fitch) | Forpeople | Grey London | Havas EHS | Haygarth | Hill + Knowlton | Investis Digital | Leagas Delaney | Keep | M&C Saatchi | Mullen Lowe | Octagon | Ogilvy Social Lab | Spring Studios | The&Partnership | The Red Consultancy | Tom Hingston Studio | TBWA\London | VCCP | Uncommon Creative Studio | Wednesday | WHAM