London Essence social campaign
This winter campaign linked London Essence’s luxury mixers to its signature cocktails of the season in a series of video stories and teasers.
Stories place protagonists, mixers and cocktails in relatable party scenarios. Above: Taking your party onto the beach. Below: Cocktail teaser carousel.
Above: Because all the best people are always in the kitchen at parties. Below: Cocktail teaser driving customers to discover cocktail recipes or shop for product.
Below: The third story in the series plays on the double meaning of party piece, as in musical piece and the toast of the event.