Mathieu Teisseire social storytelling
Bringing to life this gourmet syrup brand’s core concept of true flavour: heroing products, recipes, trends and tips for drinks professionals and passionate amateurs.
Above: I created posts and reels on many flavour-related topics. This one explores the fascinating realm of flavour science to explore how sweet tastes act on the brain.
Above: A French gourmet brand demands deeply sensorial descriptions. I loved developing the flavour of the voice, and injecting French phrases to land the provenance of the brand.
Above: Looking at global flavour trends, and how drinks professionals can integrate them into their menus.
Above: For this flavour story, I took a quick dip into chai tea’s provenance and everyday tea-drinking culture in India.
Above: Exploring cultural shifts and the rise of zero-alcohol drinks in this reel and its linked article.
Above: One of many storytelling posts on the origin of alcoholic drinks and the classic cocktails they star in.
Above: Targeting the brand’s B2B audience with posts and articles on seasonal events, maximising revenue and crafting occasion-worthy menus.