Virgin Active OOH campaign
A Tube takeover to launch Virgin Active’s premium Mansion House gym. I came up with the idea of the City powerhouse and ran with it across assets below and above ground.
Above and below: Trackside posters dominated platforms at Mansion House Underground station and LEPs flanked stairs and escalators.
Above: Sequential messaging on two sets of red/white LEPS reinforced club benefits and drove brand recognition.
Above: Launch video, screened on a double-height feature wall at reception and online.