Mathieu Teisseire social storytelling
Bringing to life this gourmet syrup brand’s core concept of true flavour: heroing products, recipes, trends and tips for drinks professionals and passionate amateurs.
Above: In this reel, I explore how sweet flavours act on the reward centres of the brain to form lasting happy memories.
Above: Sensorial descriptions of flavours plus a soupçon of French – all the better to embed the character and provenance of the brand.
Above: Bringing richness to this flavour story with cultural insights into chai tea’s provenance and everyday tea-drinking culture in India.
Above: Mixologists are a core audience. This reel highlights how vodka is (re)trending, and introduces a series of vodka-based cocktail recipes.
Above: Recipe carousels land trends, connect to F&B events, and explore the (true) flavour of Mathieu Teisseire syrups
Above: Targeting the brand’s B2B audience with posts on how to host seasonal events, maximise revenue and craft occasion-worthy menus.