Robinsons website copy
Bringing fruity joy to the brand’s product copy with a fun, family-friendly and lipsmackingly descriptive tone of voice.
Above and below: The nation’s favourite squash brand had a new visual identity and the tagline, Get Thirsty. I crafted a voice to align with its new positioning – joyful, dynamic, tasty and refreshing – and communicate the idea of fruit in every drop, across the range.
